Niagahoster's TikTok Content Crafting

 


Niagahoster is a leading web-hosting company in Indonesia under Hostinger International. Here I work as a Senior Social Media Specialist and have responsibility to improve performance and engage with Niagahoster's audience through all social media channels by developing social media plan and strategy to boost digital presence, growth, and aimed to increase Niagahoster’s brand awareness and sales leads.


Since TikTok has become one of the most popular social media in Indonesia in the last two years, that's why we took the initiative to get into it.

Basically, we use TikTok as one of social media channel to expand our brand awareness and try to reach new markets. Beside that, we use this channel to humanize Niagahoster’s company by sharing fun and
humorous contents.

As a senior social media specialist here, I’m in charge of creating content plan and briefs based on the trend that would be worked on by our talents and videographers.

We started our TikTok for the first time in May 2021, until now we are getting the following growth: 25,347 Followers, 96,855 Likes,
and 2.873.428 Views.


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