Video Ads Preview:
This main video serves as the brand manifesto for Cover Super, carrying the message of #BeneranSayang (Truly Care). We associate protection with affection; the idea being, if you truly care about your car, you’ll give it the best protection—and that’s where Cover Super comes in.
For this communication concept, I directed the approach to foster a connection between the Cover Super brand and its audience by making it highly relatable to their daily lives. The story revolves around a family, highlighting that the closest expressions of love often originate within the home.
The narrative unfolds from the perspective of a car as the storyteller. If the car could speak, it would recount its experiences with its owner’s family—moments filled with joy, challenges, and even incidents that could have damaged its body. Yet, despite these risks, the car remains in great condition and feels genuinely cared for because the family protects it with Cover Super.
In addition to the main video, we also produced three short videos in Reels format as retargeting ad materials. Here are the videos:
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