“100 Domain untuk Blogger Perempuan” is a digital activation strategy that I created when I was a strategic planner at Qwords, 2021. This activation is carried out to commemorate International
Women’s Day. The aim of this activation is to increase the number of active domain users on Qwords, by reaching the market for female bloggers. Here we share 100 free domains for female bloggers who registered themselves for activation by entering their data in the form provided.
Before the activation was carried out, we started by uploading a video ads entitled “Perempuan Kuat Itu ...”as a trigger. “Perempuan Kuat Itu…” is a short promotional video made to celebrate an International Women’s Day. The concept of this video is quite simple, which is to collect opinions from several women who are Qwords employees about their opinions of what a strong woman is.
From the initial target of 100 participants, this activation was attended by more than 200 participants, which means 200% more than the initial target and it’s all organic.
0 comments:
Post a Comment