A digital strategy for Lotte Mart I made with the creative team of It's Banana when I worked there. The main purpose of this campaign is to engage and attract the audience to participate to Lotte Mart Happy Gowes. We tried to make a gimmick which jacked the Avenger movie because it was so hype that time, therefore we made a campain which related to it. Details of which you can see on the presentation board above.
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