DEATHPOMADE 101 is a digital campaign strategy I made with the team when I worked at It's Banana! digital agency. This campaign aims to introduce product variants of Deathpomade, and also provide more value to the audience that Deathpomade is not just a company that's only selling pomade, but also giving some education and knowledge about Pomade itself. This campaign focuses on digital activation, but it is also integrated with offline campaigns like an event of free hairstyling and haircutting. Details of which you can see at the presentation board above.
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