Blind Food Test Kedai Sutarman

"Kedai Sutarman" is a restaurant which its outlets are located in the Solo City. The main concept of this restaurant is to present a mix of modern elements and traditional flavors, especially in their new menu variants that are claimed to be only owned by them, one example is Punju. Basically Punju is a typical Indonesian food made from seafood or chicken and vegetables steamed together in wraped of banana leaves. This food is already rarely found in the market, so to introduce it again,  I and my team are trying to make the attractive marketing communication to the audience. The trigger for this campaign is to upload a blind test food video which featured some influencers inside. Then this video was distributed through social media, websites, and youtube to invite the audience theirselves to try to feel and guess what food was meant in the blind test at the time of the grand opening of the main outlet of Kedai Sutarman. We provoke curiosity from the audience, and as a result they flock to try traditional foods that are very new to them.